What if a single idea could help untrash the planet?
In this episode of Moments to Movements, host Luke Cook meets Nik Robinson, a visionary Co-Founder of Good Citizens who, alongside his son Harry, is tackling the world’s plastic crisis—one recycled bottle at a time.
This video is scheduled to be released on: 8am, Thursday, 6 March 2025
Nik’s journey is as dynamic as it is inspiring. From radio broadcaster and creative director to donut maker and lecturer, his passion for solving problems led him to create Good Citizens. After 752 days and countless setbacks, the brand launched in 2020 with one mission: to turn trash into good.
Good Citizens transforms single-use plastic bottles into stylish, 100% recycled sunglasses frames made in Australia. Within months of launching, the brand won multiple design awards, earned a window display at Selfridges London, and garnered global recognition, including a feature in Forbes US.
Nik’s impact extends beyond business—he’s inspired audiences at the United Nations, Google, Tesla, and Australian universities, shaping the next generation of sustainable thinkers.
Be inspired. Take action. Watch Moments to Movements: Turning Trash into Treasure with Nik Robinson today!
Meet Your Host: Luke Cook
Luke Cook is all about transformation. As the founder of Cuppa.tv, he’s helped over 100,000 people turn pivotal moments into meaningful movements. With over 20 years of experience in cultural change, Luke’s mission is to empower individuals and organisations to create lasting impact.
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The idea for Good Citizens was born in 2018. Harry (8) & Archie (6) were upset about all the plastic waste piling up in the world. Two months later, a plan was in place to help untrash the planet®
We scribbled down four guiding principles:
1 Only use 100% recycled materials
2) Make products that last
3) Don't exploit people or the planet
4) Employees get time with their kids or loved ones.
To this day the kids still make decisions in the business.